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Home Services of America

Product Manager, Merlin Labs

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Merlin Labs was a technology team within HomeServices of America.

Merlin’s overarching product goal was to create a consumer-led real estate platform that empowers more Americans to experience homeownership and connect them to the right experts (agents, mortgage loan officers) to guide them through the process

This digital platform was a sustainable, scalable solution for the 40+ brokerages within the BHHS organization. It encompassed a platform to theme and scale Brokerage Sites, a CMS, and a CRM.

Progressive Web App (PWA) to meet consumers where they are- desktop, or mobile

  • Product Manager for Merlin Labs, a stealth technology division within HomeServices of America (a Berkshire Hathaway affiliate)

    • Primary driver to gain alignment on business priorities throughout organization

    • Creative problem solving and daily prioritization to develop solutions effectively and efficiently

    • Define, design Acceptance Criteria for all design, development teams at Merlin Labs

    • Story mapping, user stories, wireframes, flow maps, roadmap planning, data analysis

 

Responsibilities include stakeholder management between:

  • BHHS brokerages (consisting of CEOs, Marketing Leads, and key stakeholders)

  • HSoA executives

  • Merlin Labs Directors, Managers, and Teams

  • Introduced, evangelized Agile adoption suited for Merlin Labs and our ongoing initiatives

  • Designed, pitched and rolled out “Innovation Fridays”, dedicated time for every team member of Merlin Labs to work on passion projects that inevitably promote and extend our core mission

    • Themes on problems include:

      • The Homeownership Journey

      • Financial Independence

      • The Dream Home

      • Platform Growth and Sustainability

  • Member of Merlin Labs’ Leadership Team (comprised of Directors for Merlin Labs, HSoA)

  • Key metrics for brokerages that have adopted the platform:

    • User registrations up 267% YOY for a particular brokerage

    • Users up 73% YOY

    • Sessions up 75% YOY

    • Leads up 65% YOY

    • Bounce rates down 46% YOY